Technology: Presentation Layer

DYNAMIC PRESENTATION ENGINE

Our presentation engine is a state of the art infrastructure component that dynamically constructs online marketing experiences based on the discerned user context. We believe that the creative user experience plays a predominant role in enhancing consumer relevance, which then increases consumer engagement as well as interaction volume and frequency.

Features include:

• AdPods are dynamically constructed based on the who, what and where of a consumer by picking the right creative elements, the appropriate interaction metaphor, the right offers presented in a 1 on 1 manner for each consumer.
• A traffic efficient multivariate hypothesis testing engine
• Each ad tag using our technology – manifests itself as 1000s and millions of unique ads thus dramatically reducing trafficking hassles
• The AdPods are dynamic and executions can be delivered in Flash, or with HTML/CSS+AJAX executions. No matter what execution style, the interactivity and dynamic construction are always present
• Statistical analysis and feedback engine for user interface optimization
• This engine forms the basis for enabling our service across multiple protocols and conduits. Our AdPods can easily be transformed to ride on the following protocols and display metaphors: RSS, E-mail, Desktop widgets, Gadget ads, Mobile interfaces and many more...
• Matching Engine together with the presentation engine offer unparalleled customization ability and the ability to render 1000s of distinct ad experiences for users at scale