Technology: Overview

TUMRI TECHNOLOGY

The Tumri Platform enables Scalable, Automatic Personalization
of Media to Consumers

In today’s Internet, the latest wave of web sites, tools and functionality have empowered the consumer and web publisher to heights unseen before, making content and usage more dynamic and interactive each day.

As a result, the online consumer audience continues to fragment more and more while the sheer volume of web pages grows exponentially. At the same time, publishers must deal with always-on, globally addressable consumption patterns of their media. So, how do marketers and web publishers generate and distribute relevant content to their target consumers in such an environment?

Across traditional web sites, social networks, and the incredible amount of user-generated content that users interact with daily, consumers’ unique needs and personalities are reflected in the content of the pages they visit, the context of their visits, and the aggregated behavior pattern they demonstrate online. Given the power of the Internet, marketers and content developers can reach consumers using measurable dialogs across all online channels – web sites, advertisements, email, widgets, instant messaging, and many more. At Tumri, we believe that relevant content can be delivered to consumers by combining:

• the sciences of predictive machine learning and massive algorithmic performance optimization, with
• the art of creative marketing and messaging.

We have developed a solution that empowers:

• Highly automated consumer relevance and interactivity in advertising and content distribution
• Increasing yields and monetary gain from publisher inventory, and
• Pinpointed reach and accountability for creative teams within a marketing organization

Our platform brings a unique cross-disciplinary, scalable and measurable solution to this need. We blend concepts from supply chain optimization, search engines, economics theory, machine learning and personalization at extreme scale to address the unique opportunities that the marketing ecosystem poses.

Every Tumri AdPod impression brings the following underlying technology components to bear to satisfy the goals of media optimization:

• A Matching Engine whose purpose is to bring high levels of consumer relevance
• A Presentation Engine that is appealing, interactive and highly dynamic
• A high performance Semantic Listings Processor & Search Engine
• An Optimization and Decision Support System which is constantly evolving
• A scalable Real-Time Analytics and Feedback system
• An Open Platform that allows standards based integration with the advertising ecosystem