Tumri offers the most complete solution that addresses the needs of marketers to optimize creative presentation and attributes based on the audience data present in real-time
Audience level data is available from publishers, networks, ad exchanges and 3rd party dedicated data providers at increasing levels. This data is captured, analyzed, classified and being made available for targeting, optimization and customized ad presentation at increasing levels of granularity and sophistication.
The audience optimization solution encompasses the following functionality:
- Publishers, Networks, Exchange, Media trading desk platforms and Data exchanges can inject data into the Tumri ad serving using our patent-pending One Tag Trafficking™ ad tags, for ad personalization and optimization
- Data categories and elements that can be passed in include:
- Demographic variables
- Behavioral segments
- User-intent parameters
- Contextual data such as keywords, page categories etc.
- Advertiser-specific custom segments
- Other non-PII user-registration data
- Normalization of data — the Tumri ad serving platform normalizes data across multiple providers and acts upon it
- Business rules may be defined for specific media, audience and context parameters for ad construction and optimization
- Progressive, adaptive optimization ensues while maintaining business logic for each advertiser campaign for continuous performance improvements.