Tumri Unveils New Dynamic Marketing Solutions
Back to News & PressThe latest dynamic creative optimization solutions and analytics platform deliver superior performance and unparalleled real-time insights for online display advertisers
San Mateo, CA – February 17, 2010
Tumri, the leading provider of dynamic creative optimization solutions for display advertisers and agencies, today announced the immediate availability of Dynamic Insight, its real-time marketing analytics solution, and the first four new pre-packaged Dynamic Messaging solutions designed for use by advertisers in eight industry sectors. Incorporating the most recent best practices, Tumri’s latest solutions simplify campaign launch and reduce time-to-value for the most common types of dynamic creative marketing campaigns. All Tumri client campaigns are executed and optimized using Tumri’s advanced Dynamic Marketing Platform, which was designed specifically to improve overall marketing performance by making display advertising more efficient, more intelligent and more relevant to consumers.
Tumri is pleased to offer four new turn-key Dynamic Messaging solutions designed to support the most sought-after uses of dynamic creative advertising today:
- Dynamic Merchandising: enables delivery and optimization of compelling personalized offers at huge scale;
- Dynamic Circulars: drives foot traffic to stores and online traffic to e-commerce properties from a single dynamic display campaign;
- Dynamic Retargeting: offers a more personalized, better performing approach to re-marketing offers on-the-fly to interested consumers; and
- Dynamic Acquisition: provides precision-targeted, personalized lead generation and new account acquisition capabilities for direct response campaigns.
Dynamic Insight is Tumri’s new cloud-based dynamic marketing analytics solution, created to provide a level of granular real-time performance insights that marketers cannot get from any other dynamic creative or display analytics provider. Performance insights are available along several key dimensions:
- Creative Recipes: determine which combinations of message components, branding concepts, calls to action and offers perform best – and why
- Ad Unit Engagement: find out how are consumers actually interacting with each ad unit
- Media Performance: know which placements in the media plan are performing best?
- Audience: reveal how are different consumer segments are responding
- Products and Offers: learn which specific offers and products are performing best
- Advanced querying: understand performance along various media and creative dimensions
- Flexible performance metrics: analyze clicks, engagements, conversions (multiple types)
- Hourly updates
To gain this level of insight across the full click stream, Dynamic Insight can be configured to track real time campaign performance across any combination of third-party media buying, creative ad serving, and landing page optimization platforms.
Using Tumri’s new analytics and dynamic messaging solutions, display marketers can now personalize, test and optimize campaigns involving thousands of creative concepts and offers and gain deep actionable insights from them in hours or days, not weeks.
“We have leveraged Tumri’s platform to showcase our clients’ brands and products in dynamic, targeted consumer experiences, generating powerful results,” said Vince Quilici, VP, Group Account Director, Agency.com. “Tumri’s platform adds a new layer of optimization and marketing insights that were previously unavailable in display marketing.”
“When it comes to dynamic creative optimization, agencies and leading brands are clamoring for both superior ad performance and more actionable marketing insights from their campaigns. Tumri delivers both with our latest Dynamic Messaging solutions and our real-time analytics platform, Dynamic Insight,” said Calvin Lui, president & CEO, Tumri. “We have been working hard to form a deeper level of collaboration with our clients and our partners; as a result of their guidance, Tumri is excited to announce these new platform-based solutions.”
Launching a Dynamic Messaging campaign involves a simple 5-step process. Every campaign can be customized using Tumri’s creative design tools and is supported by standard data integration methods, Tumri’s Dynamic Insight analytics and a dedicated account team. All Dynamic Messaging campaigns are executed and optimized using Tumri’s market-proven Dynamic Marketing Platform which offers a range of targeting, testing and optimization features to maximize campaign performance.
“Tumri’s Dynamic Marketing platform was architected from the ground up to support the future needs of marketers”, said Hari Menon, Tumri’s founder and Chief Product Officer. “To ensure we will continue to meet our clients’ most demanding real-time marketing requirements, Tumri has tightly integrated a high performance multi-attribute matching and optimization engine with a highly scalable cloud based analytics infrastructure. Our technology uniquely allows an advertiser to apply almost any set of business rules against any combination of media and audience attributes to drive real time, personalized and optimized consumer experiences on a very large scale.”
About Tumri
Tumri is the leading provider of dynamic marketing solutions for leading display advertisers and agencies. Based in San Mateo, CA, Tumri’s technology-based solutions improve overall marketing performance by making display advertising more efficient, more intelligent and more relevant to consumers. Tumri’s platform seamlessly deconstructs marketing messages and ad creatives into core sub-components, allowing advertisers to adjust each sub-component using targeting parameters and automatically optimizing dynamic marketing campaigns to achieve specific objectives. Using this approach, Tumri’s platform simultaneously delivers more relevant advertising messages to consumers, reduces creative production costs and timelines and delivers unparalleled consumer insights through its proprietary real-time analytics. Tumri’s patent-pending technology also offers fully integrated and automated testing, personalization and optimization on every campaign. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2010 and 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, two Summit International Awards and a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To learn more about Tumri visit www.tumri.com.
Press contact:
Michelle van Kriedt
PerkettPR for Tumri
T: 415-877-0230
E: tumri@perkettpr.com