Tumri Named AlwaysOn OnMedia 100 Winner
Back to News & PressTechnology Innovator Chosen for Breakthrough Strategies in Advertising, Marketing, Branding and Publishing
Mountain View, CA – February 2, 2009
Tumri, the leading provider of dynamic and intelligent display advertising solutions, today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Tumri was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.
Tumri’s dynamic and intelligent display advertising solution – the AdPod – was recognized by OnMedia as a game-changing innovation to the online display advertising ecosystem. As such, Tumri is being honored as one of the top 100 emerging companies that are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and publishing industries.
“The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered,” said Tony Perkins, founder and editor of AlwaysOn. “We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses.”
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.
“Tumri is honored to be recognized by AlwaysOn and OnMedia’s distinguished judging panel and to stand along side the other great companies that have historically been recognized as innovation trailblazers,” said Calvin Lui, president and CEO of Tumri. “This award underscores the industry’s recognition of the breakthrough solution that we have brought to market. We are proud and honored to be working with the world’s largest brands to help revolutionize the online marketing landscape.”
Tumri’s AdPods offer more effective, efficient and powerful execution to any display advertising campaign. AdPods seamlessly combine flash, video, images, text and data feeds (such as RSS, affiliate, proprietary XML feeds), to deliver strong brand awareness, merchandising, and localized ads that adjust on-the-fly to target audiences. Some of the most recognized brands in the world – including Hewlett Packard, Sears, Lenovo, Intel, Capital One and more – have leveraged Tumri’s platform to generate tremendous lifts in performance while gathering unparalleled consumer insight.
Tumri and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.
A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/30893
About Tumri
Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri (www.tumri.com) has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and has been featured in The New York Times, The San Francisco Chronicle, and in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures. To learn more about Tumri visit www.tumri.com.
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.