Tumri Joins Yahoo Smart Ad Program to Enable Advertisers to Deliver Intelligent Display Advertising
Back to News & PressHewlett-Packard, Yahoo! and Tumri Prove the Power of Display, Combining Broad Reach with ROI that Rivals Search
Mountain View, CA – May 21, 2009
Tumri, a leading provider of dynamic and intelligent display advertising solutions, today announced their participation in a new partner program with Yahoo! designed to significantly improve online display campaign performance. Yahoo!’s Smart Ads program marries Yahoo!’s massive reach and targeting capabilities with leading third-party advertising technologies, including Tumri’s dynamic, intelligent display advertising solution – the AdPod.
Yahoo! and Tumri worked with Hewlett-Packard to create a Smart Ad campaign that generated more than 20,000 unique creative experiences, reaching more than 140 million US users. This campaign documented a return on ad spend that was more than 20 times higher than their traditional display campaigns.
“The ability to run a display advertising campaign that can match the ROI of my search marketing spend is a potentially game-changing proposition,” said Catherine Paschkewitz, director of demand generation, HP Direct. “The Smart Ad solution has enabled us to increase our ROI by reaching the right set of users with the right message.”
Tumri’s unique platform and dynamic, intelligent display advertising solution, the AdPod, offers global brands the opportunity to increase awareness and expedite consumer purchases, or both – while delivering high ROI’s generally reserved for high intent ad campaigns like search.
“By bringing together Tumri’s next generation advertising platform with Yahoo!’s rich data insights across its broad consumer audience, we can now offer unmatched solutions and performance to advertisers trying to reach consumer audiences of all sizes, types and interests,” stated Calvin Lui, president & CEO, Tumri. “We believe the Tumri solution will fundamentally transform the way advertisers communicate with consumers, as we can now craft customized messages to vast audiences – whether to drive brand awareness or consumer purchases, or both – while delivering high ROIs generally reserved for high intent campaigns like search. We are extremely proud of the work that we’ve accomplished with global powerhouses like HP and Yahoo!.”
The Tumri AdPod marries advanced targeting capabilities with a dynamic, interactive presentation layer, enabling advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components (i.e. brand logo, background image, product image, offer/price, call to action, attention grabber, etc.), then allows advertisers to adjust each sub-component by targeting or performance parameters.
About Tumri
Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri (www.tumri.com) has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named an American Business Awards Finalist in 2009 in the Technology Ads & Campaigns category, a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and has been featured in The New York Times, The San Francisco Chronicle, and in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Tenaya Capital, and Shasta Ventures.