Tumri CEO Calvin Lui Presents at Exclusive Monaco Media Forum 2008
Back to News & PressInvitation-Only Event Draws Worldwide Media Influencers to Discuss Innovation and Economic Impact on Advertising Industry
Mountain View, CA – November 17, 2008
Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced today that Calvin Lui, president and CEO, presented at the prestigious Monaco Media Forum 2008 (MMF) held in the Principality of Monaco November 12-14. The invitation-only event was chaired by HSH Prince Albert II and attracted some 300 of the world’s most influential executives, academics, journalists, bloggers and visionaries in traditional and new media. Tumri was one of a handful of companies invited to share a live demonstration with the Forum’s attendees. Lui presented a demo of Tumri’s innovative new dynamic, intelligent ad platform, showing how Tumri’s AdPods can be leveraged during these economically challenging times to deliver ROI by driving enhanced performance while reducing costs and providing new advertising experiences previously unseen. Video coverage of Lui’s presentation from the event can be seen here, as well as on the MMF YouTube channel.
Sponsored by Google, with the support of the Principality of Monaco, the event was co-chaired by a group of world renowned and distinguished media leaders including: Nikesh Arora, President, EMEA Operations and Senior Vice President, Google; Jean-Bernard Levy, Chairman and CEO, Vivendi; Maurice Levy, Chairman and CEO, Publicis Groupe; Ruigang Li, President, Shanghai Media Group; James Murdoch, Chairman and CEO for Europe and Asia, News Corporation; Ben Silverman, Co-Chairman, NBC Entertainment & NBC Universal Television; and Niklas Zennstrom, Co-Founder and Co-Chairman, Joost & Atomico. Additionally, partners for the exclusive event included Accel Partners, Publicis Groupe, Lenovo, Vivendi and MySpace.com.
“It was an honor to be one of only a handful of new companies selected to present at the Monaco Media Forum and address the issues at the forefront of the minds of today’s media leaders,” said Calvin Lui, president and CEO of Tumri. “Tumri’s participation in this event underscores the power and impact our platform can deliver, which is particularly important during a time when every member of the marketing community is searching for solutions that can deliver clear and measurable results.”
In addition to demonstrating Tumri’s solution, Lui also co-presented on a panel with other media executives entitled; “Where the Eyes Are.” The session focused on how advertisers best leverage the latest targeting and messaging solutions to deliver relevant advertising, at scale, to a broad online audience that continues to grow and fragment quickly. For more information, go to http://www.monacomediaforum.org.
About Tumri
Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri (www.tumri.com) has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and was also featured in The Next Small Thing in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures.