Did you know? Tumri can optimize media selection and dynamic creative messages together, in real time.
Creative campaign management for dynamic display campaigns
Designed specifically for use in dynamic creative campaigns, Campaigner allows self serve management of dynamic experiences for display campaigns using an intuitive, wizard-like approach to campaign setup.
Easy to Use, Self Service Management
- Set up new dynamic creative in minutes
- Use existing templates or build your own
- Create Multiple dynamic experiences per ad tag
- Generate Creative Ad Tags & Pixels
- Review creative using our review portal
- Auto-Optimize for performance
Intuitive, Fast Campaign Setup Workflow
Launch your dynamic creative campaign in less than one week. Create a new dynamic display campaign in seven simple steps through a wizard-like workflow. Simply select a pre-authored dynamic template or a custom developed template (using Tumri Dynamic Design), populate your creative variations, review, generate ad tags and gather creative approval. Then you are ready for launch.
Seamless Integration with Existing Environment
A Tumri dynamic creative is set up as a creative asset within your existing media ad server. Instead of using a hard asset (ie SWF) you use a Tumri ad tag. No need to re-traffic ad tags as creative is managed within Tumri Campaigner. Tumri pixels can also be generated to track advertiser conversions or for capturing user information for site retargeting campaigns.
Creative Variations & Auto-Optimization
Campaigner provides the ability to set up to five dynamic creative elements with five variations for each (5×5 matrix). This allows for over 3,000 dynamic creative variations for a single experience. Combine this with listings (ie. product catalog) and you can potentially market tens of thousands of creative messages and offers across media. How do you account for performance? Turn on the Tumri optimization engine to ensure you are displaying the best creative combination across media.