THE TUMRI SOLUTION

Audience segmentation is one of the most tried and true marketing techniques, where marketers create clusters of consumers that share common characteristics and product needs. In the dynamic world of online marketing, a wide variety of targeting techniques (behavioral, contextual, geographic, demographic, and more) are available to marketers to segment their audience like never before.

However, how does a marketer seamlessly and cost-effectively change their marketing message to match their target audiences?

Introducing the Tumri solution. The Tumri AdPod marries advanced targeting capabilities with a dynamic, interactive presentation layer, enabling advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components (i.e. brand logo, background image, product image, offer/price, call to action, attention grabber, etc.), then allows advertisers to adjust each sub-component by targeting or performance parameters.

By delivering the right message to the right audience at the right time, advertisers and publishers can now cut through the clutter of irrelevant content that overwhelms consumers online today.