Case Studies
Hewlett Packard
Over the course of numerous campaigns, Tumri helped HP build awareness, generate interest and drive sales for HP’s holiday promotions and seasonal product pushes. HP used Tumri’s dynamic marketing platform to target over 140 million unique consumers with creatives that were tailor-made for each individual’s unique geographic, demographic and search/behavioral characteristics. Tumri developed creative templates that allowed HP to execute co-marketing and/or purely direct campaigns, retarget product categories and dynamically display any number of products using their website data feed. In addition to dynamic creative optimization, Tumri provided managed media services and optimized media and creative together to maximize performance.
Results
- ROI delivered was up to 2,000% better than similar previous display campaigns
ONLINE STOCK BROKER
A leading retail broker used Tumri’s custom dynamic messaging solution to generate new accounts across broad media selections. Tumri developed custom dynamic ad templates which displayed real-time stock charts and analyses that matched ticker symbols consumers had previously entered directly into certain media placements. Performance was auto-optimized daily.
Results
- More than 1 billion impressions served over a 5 month timeframe
- 500 creative variations tested
- 37% Cost Per Lead reduction vs. static creatives (control)
Leading Entertainment/Media Brand
A high profile Media and Entertainment company challenged Tumri to improve the ROI of their existing online marketing campaigns while managing a constantly changing set of character images and headline messages. Performance was important but the dynamic creative and execution needed to be delivered at the high standards that this advertiser operates at in cinemas, TV, print and online. The campaign leveraged publisher partner data to personalize the messaging and creative. Tumri’s platform was used to test and optimize a very large library of creative assets and messages to identify the best performing sets. Variables that were tested included: 100+ character images, background colors, headline messages and call-to-action. In addition, Tumri’s platform tested the effectiveness of different landing pages and optimized the traffic to dynamically lead to the highest converting pages.
Results
- 120,000 creative combinations served, tested and optimized over the course of 30 days
- 190% increase in Click Through Rate
- Cost per acquisition reduced by 67%
Major Consumer Products Brand
A major consumer brand used Tumri’s dynamic marketing platform and advisory services to market offers to consumers across the entire customer acquisition life cycle and to generate orders from an online store. Tumri worked with the company’s tech-savvy agency to develop highly customized, branded dynamic AdPods and to optimize creative combinations and products to lower the average cost per order. Dynamic ads were run across a broad set of media including Run of Network, Direct Placements & Retargeting. Where possible, the offers targeted known consumers using product categories viewed on the company’s online store. Creative combinations were tested and optimized across several display campaigns. Creative elements and product listings were automatically optimized to best performing combination across the media plan.
Results
- Using a single ad unit template and trafficking tag, 65 campaigns were executed involving 5,000 creative variations and 20,000 offers
- Performance was optimized for every campaign
- Exceeded ROI target by 80% (overall)
ONLINE TRAVEL BROKER
One of the world’s largest online travel brokers used Tumri to re-market travel offers to interested consumers/ prospects across a wide variety of media. Tumri worked with the client to execute enhanced re-marketing campaigns which displayed hotel and vacation package offers based on the specific origin/ destination cities users searched for on the client’s travel website. Creative messaging and images were adjusted dynamically to match user intent, creating highly relevant offers. Performance was auto-optimized daily.
Results
- Targeted offers were developed for more than 5,000 cities
- 500 creative variations tested
- 312% improvement in Click Through Rate vs. default promotional creatives (control)