Dynamic Marketing Solutions for Brand Advertisers
TUMRI, now part of Collective, makes display media work harder, providing the proven benefits of dynamic creative optimization to target the right audience with the right message and ad format. The result? Tumri clients can experience search-like performance at the scale of display while gaining access to the deepest real time consumer insights in the market.
Select the Right Audience
Tumri’s Dynamic Media solution helps marketers target, acquire and optimize the best-performing media available across all display channels. And combined with Collective’s Audience Cloud of over 190 million US profiles, you have the industry’s leading audience targeting and analytics platform at your command.
Deliver the Right Message / Offer
Since 2008, Tumri’s market-first Dynamic Messaging (dynamic creative optimization) solution has helped leading advertisers and agencies create, test and deliver precisely targeted, personalized consumer messages at huge scale – and optimize their campaigns in hours or days, not weeks. Today, Tumri offers dynamic messaging solutions for any budget, from pre-packaged solutions to highly customized campaigns. To learn what Tumri Dynamic Messaging can do for your next campaign, click here.
Learn from the Market, in Real Time
Tumri’s dynamic marketing analytics platform, Dynamic Insight, provides detailed real time information regarding not just which ad formats are performing best, but also why consumers prefer certain messages and how they are interacting with each creative recipe. Tumri delivers this feedback every hour, because real time insights are actionable. Dynamic Insight is provided to all Tumri clients. Learn More.
Automated Campaign Execution with Built-In Optimization
Slick technology is no substitute for creative design. That said, if you need to deliver personalized offers to millions of consumers in a reasonable time frame, then you need a robust, scalable platform that can automatically test, target and optimize thousands of audience/message recipes in real time while providing detailed insights regarding what recipes and message elements are working (and why). You also need a platform that can target using any data source, can integrate your message and utilize your existing creative assets with a minimum of fuss. Only Tumri delivers all of this in a single cloud-based platform designed from the ground up to meet the needs of leading advertisers and agencies.
Privacy and Transparency
A true demand-side marketing platform should recognize and protect the privacy of your data, provide uncluttered visibility to the marketing supply chain, and take advantage of any/all data sources that could help better target messages and optimize marketing performance. Tumri offers clients unique options including private targeting data storage and first-party ad serving to help preserve their competitive advantage online (in private beta).
Industry-Tailored Solutions
Tumri offers pre-packaged dynamic marketing solutions for most industries. Learn More.