Expand Your Creative Reach
Technology alone cannot consistently capture the imagination of consumers. At the same time, the right technology can enable highly targeted and personalized campaign executions that are simply not possible in a purely manual world. For example, using Tumri’s Dynamic Marketing solutions, creative professionals can now:
- Deliver highly targeted executions and precise personalized messages to specific audiences
- Enable sophisticated testing and real time assembly of thousands of unique messages and creative variations – in hours or days, not weeks
- Provide advanced analytics that better capture the true intent and interest of consumers
- Optimize messages and offers using advanced machine learning algorithms that consider external data, internal data, recency, frequency, and other metrics
Tumri’s advanced platform enables creative agencies to free themselves from the labor-intensive procedural work required to manage & test one-to-one marketing campaigns at a useful scale. Freed from this work, they can instead focus on building the “magic” of advertising – the right concepts, imagery, headlines, benefit statements, offers and attention grabbers – that builds positive brand sentiment and inspires action.
To accomplish this, Tumri provides a number of tools and solutions for use by creative agencies and professionals.
Packaged Solutions, Tailored for Your Client’s Industry
Tumri offers proven, packaged dynamic marketing solutions that incorporate many of the best practices that Tumri has gleaned over billions of impressions. Each industry solution is tailored to meet the unique goals and needs of the following client industries:
- Retail
- Telecommunications
- Financial Services
- Education
- Travel
- Media & Entertainment
- Automotive
- Consumer Products
Tools to Speed Campaign Launch
Dynamic Creative campaigns can be launched in Five Easy Steps. To speed creative design & production, Tumri provides creative teams with access to a library of best performing creative templates with associated targeting and optimization logic. Tumri’s Data Gateway also makes it easy to import your data / offer feeds and existing creative assets directly into Tumri’s platform, and then keep them aligned during your campaign.
Automated Testing and Optimization
Tumri’s platform lets technology execute the massive number of iterations and optimization calculations required to test large numbers of creative variations and to optimize a campaign quickly, work that human beings simply cannot accomplish in a reasonable time frame. As a result, most Tumri campaigns can be optimized in just a few days time (highly dependent upon impression volumes).
Advanced Real Time Analytics
Tumri’s advanced marketing analytics solution, Dynamic Insight, provides unique and valuable information for creative professionals, including:
- Creative Heatmaps that visually depict the pixel location and density of consumer engagements on live creatives
- Creative Recipe performance by specific targeting parameters and media line items
- Creative Attribute Impact report, showing which key variables (e.g. intro animation, product image, product name, benefit statement, price, call-to-action) delivered the greatest performance impact