Press Releases

Tumri Launches First Online Ad Creation Solution To Blend Branding with Product Placement in One Ad Unit

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Tumri Advertiser allows advertisers to dynamically create
and instantly distribute promotional campaigns

Mountain View, CA – June 11, 2007

Tumri, the world’s first integrated merchandising and advertising network, today announced the launch of Tumri Advertiser, the first ad creation application to give advertisers the ability to combine brand marketing with products and offers in a single ad unit - the Tumri AdPod. Tumri Advertiser gives merchants, advertisers and advertising agencies control over the branding of the ad unit, and the products and offers presented within the AdPod, resulting in greater awareness as well as a significant increase in product interaction among customers.

“Traditionally, advertisers had to choose between brand control and performance marketing for online ad campaigns. We are excited with the value Tumri Advertiser offers – the ability to do both in one compelling ad unit,” said Jake Bailey, Director of Affiliate Programs, Overstock.com. “Tumri’s new offering also provides the ability to update promotions and deliver them to ad units instantly, allowing the promotional campaigns to be live within hours instead of days while saving considerable time and money.”

Tumri Advertiser will help agencies and advertisers take online promotional campaigns from “zero to launch” in an instant and gives them the ability to:

• Express creative freedom by combining brand and product merchandise for maximum impact
• Change campaign details once; update them everywhere—Tumri Advertiser makes instant updates easy with no outreach to the ad network or individual affiliates required
• Engage customers during all phases of the purchase cycle; from brand awareness to decision and action stages, Tumri delivers an effective all-in-one ad unit
• Dynamically test or update promotions 24/7, jumpstart fresh campaigns and deliver them instantly across all ad units, from anywhere at anytime
• Develop interactive ad units that can present multiple product offers and maximize consumer interaction with the most relevant, targeted ads
• Leverage Tumri’s targeting engine that delivers the offer intelligence needed to put the right set of offers in front of the right audience at the right time
• Increase ROI by leveraging intelligence available in Tumri’s in-depth analytics to further optimize ad campaigns

“Our mission is simple – we want to maximize revenue for advertisers and publishers. Tumri Advertiser gives advertisers unprecedented control over the branding and products presented within the AdPod,” said Hari Menon, CEO of Tumri. “Our recently announced Tumri Publisher product focused on delivering on that mission to website publishers. We are delighted to extend the same value proposition to advertisers, merchants and advertising agencies with Tumri Advertiser.”

Tumri Advertiser is also beneficial to affiliate networks, as it allows for pushing new branding, promotions and offers instantly across affiliate networks. Active, high cost and high touch outreach to affiliates is no longer needed.

Tumri AdPod automates the publishing of new offers by dynamically displaying the new creatives, promotions and products, saving both advertisers and affiliates valuable time and money.

Tumri Advertiser will initially be available in beta version for advertisers and merchants. To sign up for the Tumri Advertiser beta program, please visit http://advertiser.tumri.net.

About Tumri Advertiser

Tumri Advertiser is the first advertising solution to bring the power of merchandising to online advertisers. Tumri’s unique targeting technology leverages offer intelligence and the ability to combine brand advertising with offers to deliver an engaging and interactive ad unit that results in increased ROI for advertisers and merchants. Tumri Advertiser provides detailed analytics and reports critical for managing, modifying, and optimizing online ad campaigns for maximum performance. To learn more about Tumri Advertiser visit http://advertiser.tumri.net.

About Tumri

Tumri is the world’s first integrated merchandising and advertising network. Based in Mountain View, CA, Tumri allows publishers, large and small, to monetize their sites with a next generation interactive ad unit, the AdPod, supported by an extensive network of major advertisers and merchandisers. Tumri’s patent-pending offer intelligence technology, expansive reach and interactive ad unit provide advertisers and merchandisers a flexible, effective means of placing their products and messages in the right context, in front of the right audience at the right time.