Press Releases

Tumri Inc. Disrupts Online Advertising with Industry’s First Integrated Merchandising and Advertising Offering

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Launch of Tumri Publisher Gives Publishers Greater Control and Revenue Potential

Mountain View, CA – May 7, 2007

Tumri, the world’s first integrated merchandising and advertising network, today announced the official launch of Tumri Publisher, a ground-breaking online advertising application that allows publishers to customize product offers via their ad units to maximize revenue potential. Founded in 2004, Tumri provides publishers and advertisers with innovative solutions that deliver enhanced ad targeting capabilities, relevant consumer offers and improved ad performance.

Now, with the launch of Tumri Publisher, website publishers have unprecedented flexibility and control over the advertising displayed on their site. Tumri Publisher joins Tumri’s existing core solutions including:

• Tumri Network: The world’s first integrated merchandising and advertising network with targeting technology that leverages “offer intelligence,” to deliver relevant offers through the AdPod.
• Tumri AdPod: A complete reinvention of the online ad unit, with a never-seen-before mix of interactive branding, merchandising and customized offer-based advertising, AdPod is the consumer shopping experience interface on the publisher’s site.

“The rapid growth of online advertising options is pushing publishers to seek new ways to engage and serve consumers,” said Max Levitte, General Manager, ConsumerSearch.com. “We are always looking for innovative ways to monetize our website beyond standard text links and banner ads. Tumri really delivers for us by offering the solutions we need to effectively compel consumers to interact with our distinctive content offering.”

Tumri Publisher gives creative control over the Tumri AdPod to publishers by providing the ability to select the exact mix of product categories, offers and merchants that they identify as the most appealing to their readers. Publishers can use the Tumri Publisher application to create custom AdPods to merchandise very specific products and offers. In addition, Tumri Publisher provides in-depth performance reporting that allows publishers to review metrics and fine-tune advertising offers to better target their website visitors and maximize the revenue potential of every page on their sites.

“Tumri goes far beyond other ad solutions currently available to publishers,” said Gary Laney, President, SheSheMe. “The ability to control the products, offers and merchants displayed in our AdPod is unquestionably the most powerful aspect of Tumri’s Publisher product. Plus, because the visual interface of the AdPod is like nothing our site visitors have seen before, and the offers are so specifically targeted, users are compelled to interact and actually make purchases.”

“Tumri’s mission is to enhance the power of online advertising for advertisers, publishers and consumers,” said Hari Menon, CEO of Tumri. “With Tumri AdPod, and now Tumri Publisher, we are changing the face of online advertising and exposing publishers to the power of a blended merchandising and advertising network. No other solution can match the control we offer to the publisher or the granular level of targeting we offer to advertisers. We look forward to seeing unprecedented results from our publisher and advertiser customers.”

About Tumri Publisher

Tumri Publisher puts the creative power of the AdPod in the publisher’s hands. With a customizable ad mix, in-depth reporting and an unprecedented level of control and flexibility, Tumri Publisher allows publishers to maximize the revenue potential of each individual Web page. In addition, Tumri Publisher provides in-depth performance reporting that allows publishers to fine-tune the advertising offers to better target their website visitors. With just a few clicks in Tumri Publisher, any website owner can increase revenue from their site. Visit http://publisher.tumri.net/ to build a customized, interactive AdPod ad unit using Tumri Publisher.

About Tumri

Tumri is the world’s first integrated merchandising and advertising network. Based in Mountain View, CA, Tumri allows publishers, large and small, to monetize their sites with a next generation interactive ad unit, the AdPod, supported by an extensive network of major advertisers and merchandisers. Tumri’s patent-pending offer intelligence technology, expansive reach and interactive ad unit provide advertisers and merchandisers a flexible, effective means of placing their products and messages in the right context, in front of the right audience at the right time.