About Tumri

RE-IMAGINE ONLINE ADVERTISING

Founded in 2004 with the vision to re-imagine the online advertising experience, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly.

The Tumri platform seamlessly deconstructs ad creatives into core sub-components (i.e. brand logo, background image, product image, offer/price, call to action, attention grabber, etc.), then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. The various sub-components of the AdPod can be driven by any data source (e.g. spreadsheet, SEM bulksheets, affiliate data feeds, proprietary XML feeds, etc.) that can include specific products, prices, promotional messaging, or localized images, making it fast and easy to generate hundreds of targeted creatives from one ad execution.

As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, because Tumri’s patent-pending platform optimizes at a sub-ad component level, Tumri delivers unparalleled consumer insights through its proprietary reporting, such as what exact products/messages engage different consumer segments, enabling a wide variety of message testing and research.

Tumri’s mission is to deliver unparalleled consumer relevancy in digital media by partnering with advertisers, agencies, and publishers across all media and technology platforms within the online advertising ecosystem. The Tumri team consists of industry veterans with deep experience in online advertising, knowledge representation, large-scaled optimization, search engines and catalog/content management. Finally, at Tumri we strive to live each day:

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