Re-imagine Online Advertising
Tumri was founded in 2004, with a vision to apply advanced targeting and optimization technologies to make one-to-one marketing possible at scale and thus make digital marketing more effective for marketers and more relevant for consumers. Today, Tumri is the leading provider of Dynamic Marketing solutions to the world’s most prominent digital marketers and agencies. Tumri powers dynamic marketing campaigns for many prominent brands including Nike, Sears, Lenovo, HP, Travelocity and Capital One. Tumri also has strategic partnerships with many of the world’s leading agencies and digital media companies to deliver Dynamic Marketing solutions for their clients.
Designed for use in display media, Tumri’s innovative Dynamic Marketing solutions utilize a sophisticated technology platform that ingests and applies large amounts of data from a wide variety of sources to construct personalized ad experiences on-the-fly that elicit better engagement and provide a superior return on advertising spend. Tumri’s platform combines a high performance multi-attribute matching and optimization engine with a cloud based analytics backbone that offers advertisers and agencies a new level of deep, actionable insights never seen before in online display marketing. Tumri utilizes machine-learning algorithms that automatically analyze the data collected from online marketing events to generate and present the right message for optimal performance. Built with the future of display in mind, any set of advertiser business rules may be combined with any number of media and audience attributes to drive a personalized and optimized consumer experience.
Tumri is based in the San Francisco Bay Area, with offices in New York and Bangalore, India. Major investors in Tumri include Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner.