THE TUMRI SOLUTION

Audience segmentation is one of the most tried and true marketing techniques, where marketers create clusters of consumers that share common characteristics and product needs. In the dynamic world of online marketing, a wide variety of targeting techniques (behavioral, contextual, geographic, demographic, and more) are available to marketers to segment their audience like never before.

However, how does a marketer seamlessly and cost-effectively change their marketing message to match their target audiences?

Introducing the Tumri solution. The Tumri AdPod marries advanced targeting capabilities with a dynamic, interactive presentation layer, enabling advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components (i.e. brand logo, background image, product image, offer/price, call to action, attention grabber, etc.), then allows advertisers to adjust each sub-component by targeting or performance parameters.

By delivering the right message to the right audience at the right time, advertisers and publishers can now cut through the clutter of irrelevant content that overwhelms consumers online today.

NEWS

Tumri Rolls Out Retail Toolkit for Advertisers
October 21, 2009

Visible World and Tumri Partner to Deliver Targeted Online Video Advertising Solutions
September 30, 2009

Tumri Relocates Headquarters to San Mateo
September 14, 2009

CEO Calvin Lui says Tumri will be Involved in RTB and Demand-Side Optimization Ecosystem
August 13, 2009
AdExchanger.com

Tumri Joins the Network Advertising Initiative to Support Responsibility in Online Advertising
August 13, 2009

Creative is the 'Last Mile' in Behavioral Targeting
July 22, 2009
ClickZ

Tumri in OMMA Q&A with Tim Hanlon, EVP VivaKi Ventures
July 1, 2009
MediaPost

Tumri Wins Stevie^® Award in 7th Annual American Business Awards^SM
June 30, 2009

Tumri Secures Over $15 Million in New Financing
June 22, 2009

Tumri Wins Two Internet Advertising Competition Awards
June 22, 2009

Tumri Named as Finalist for Two American Business Awards
June 22, 2009

Branding Goes Real Time
May 24, 2009
Brandweek

Yahoo Looks Outside To Smarten Smart Ads
May 21, 2009
MediaPost

Tumri Joins Yahoo Smart Ad Program to Enable Advertisers to Deliver Intelligent Display Advertising
May 21, 2009

Tumri Adds Former Platform-A Executive Michael Peralta to Growing Management Team
May 5, 2009

Tumri, Attracting Talent and Funding
May 1, 2009
adotas

Former Yahoo! Executive Jeff McCombs Joins Tumri
April 9, 2009

Tumri selects Digital Element to support geotargeting
March 12, 2009
ClickZ

Digital Elements Helps Tumri Boost Online Relevancy
PR Newswire

Tumri Named AlwaysOn OnMedia 100 Winner
February 2, 2009

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